Skip to Content

What the New St. Louis Flag Means for Residents

Learn about the history of the St. Louis flag and what the new St. Louis flag symbolizes for residents.
July 30, 2025 by
Baldwin Flags, Cole Werner


If you just caught a glimpse of the new St. Louis flag flying over government buildings or displayed in the media, don't worry, you're not the only one. The new look has already begun to make ripples, generating interest as much as pride. The new St. Louis flag, unveiled by county officials, is not a new look; it's a new symbol that is intended to represent the spirit, identity, and diversity of the area.

For old-timers and newcomers alike, the new St. Louis flag represents new meaning, new symbolism, and a new meaning of belonging to local heritage.

Why a New St. Louis Flag?

The initial county flag had not been revamped in decades. With the increasing diversity and vibrancy of St. Louis County, an emblem that more accurately reflects its values and citizens today was desired by community leaders. Tradition needed to be preserved, but something new was needed so everyone could find common ground.

It isn't about replacing the historic St. Louis city flag, which never changes. This is about creating a new identity for St. Louis County that represents growth in the area.

Design Elements and What They Represent

Each component of the new St. Louis flag was specifically designed. Here's what you may observe and what it represents:

Three flowing bands: Symbolizing the Mississippi, Missouri, and Meramec Rivers that mark the geography and history of the region.

  • Circular emblem: Situated in the center, it symbolizes the unity and harmony of the 88 municipalities of the county.
  • Color choices: Red, blue, and gold remain dominant, as they honor the American and French heritage of the area.
  • Fleur-de-lis: The historical French emblem remains on the flag in recognition of St. Louis's heritage and traditions of honor and strength.


What The New St. Louis Flag Means for Residents

The new St. Louis flag provides residents with an opportunity to re-identify with the community through shared identity. Here's how it matters at a local level:

  • Greater civic pride: The new flag provides a contemporary visual symbol for community values.
  • Inclusiveness: It symbolizes the unity of varied neighborhoods, residents, and towns throughout St. Louis County.
  • Educational awareness: Schools and community organizations have a new civic symbol to educate and spread awareness about.
  • New merchandise and branding: Spot the new flag on everything from banners and t-shirts to city signs.


Where You’ll See the New Flag

As adoption spreads, the new St. Louis flag will appear in many familiar places:

  • Outside county government buildings and courthouses
  • In schools and libraries throughout the county
  • On official forms and web pages
  • At local parades, festivals, and community gatherings
  • On buses and billboards throughout the metro area

This increased visibility serves to reinforce the common identity that the flag embodies.

A Flag That Looks to the Future

While flags usually represent the past, St. Louis's new flag is a precursor to the future. It is a flag that unites people under a single banner under a single hat that honors the region's past but represents its forwardness.

If you're going to be proud of the flag you wave, be it the United States flag or a community flag, the new St. Louis flag is a nice touch for your home or business. It indicates that you are connected to your neighborhood and willing to call it home.

Ready to Display the New St. Louis Flag?

Celebrate the heritage and unity of St. Louis County with the latest design. Our collection includes high-quality, American-made flags that are veteran-owned, made in the USA, and weather-tested. Perfect for Homes, Offices, and Events.

Contact Us to find out more about custom banners and flag options, featuring the new St. Louis flag.

Contact Us Now!

Baldwin Flags, Cole Werner July 30, 2025
Archive